01 / Product
Web & mobile product
Search, listing, profile, and contact flows designed as one experience across screens.
01 / Piko — Product & launch system
One product. A whole launch system.
Piko connects local supply and demand. The work went beyond the interface: web and mobile product, a clear identity, short-form stories, physical materials, and the back office that runs them.
Visit Piko
The operational layer
The launch system has its own back office.
Creative Queue Delivery
Custom operations tools manage the social queue from slot to delivery status, while promo codes connect physical flyer handouts to recorded distribution events and redemption history. Preparing a creative, scheduling it, and confirming its publication are deliberately separate states.
The starting point
A local marketplace built from a blank repository.
The product had to work as a useful service first. That meant shaping the journeys for finding, publishing, and getting in touch — then making the same promise legible wherever Piko appeared.
The system around it
The product is the source. Every format follows.
02 / Narrative
Identity & narrative
A distinct voice, mascot, and visual language make practical use cases easy to recognize.
03 / Motion
Short-form stories
Reels built around real product journeys, with a shared endcard that keeps the system coherent.
See Piko on Instagram 04 / Print
From digital to street
A5 flyers and banners prepared for print: the same proposition, visual system, and production constraints.
Print at field scale
The identity holds in physical space.
A large-format printed banner carries the same product, mascot, and call to action beyond the phone screen. It is a physical part of the launch system, not a digital mock-up.
Physical sticker set / Piko
Print in the hand
The identity also works at the smallest scale.
A physical sticker set turns the mascot and visual language into objects people can keep. It is the same release system, carried from a large printed banner down to a small tactile format.
A case study of systems
Product, content, launch materials, and operations — held by one direction.
This is a record of work made: product design and engineering, visual content, physical launch collateral, and the systems that operate them. It does not claim advertising or media-performance results.